END-TO END TRACEABILITY SOLUTION FOR COSMETIC INDUSTRY

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SEA Vision’s end-to-end traceability solution safeguards the authenticity of cosmetics, ensuring transparency, quality, and customer engagement while actively combating global counterfeiting.

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The value of authenticity and transparency

In the global world the challenge is how to control the products along each step of their distribution along the supply chain.

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Unique identifier

End-to-end traceability consists in the application of a unique identifier on each cosmetic product.

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The solution

Discover SEA Vision end-to-end traceability solution.

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Main benefits

The benefits are consistent. The solution improves product safety, increases product quality and corporate responsibility.

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The advantages of choosing
SEA Vision

SEA Vision is your reliable partner for cosmetic product traceability.

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Scan the carton

Scan the QR code on the provided carton.

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THE VALUE OF AUTHENTICITY AND TRANSPARENCY

In today’s market, safety, sustainability, healthy formulations, and environmental impact significantly influence consumers’ purchasing decisions. As brand owner you want your products to be safe, capable to convey your company values and you want to gain visibility over your entire supply chain.

In the global world the main challenge is how to control the products along each step of their distribution along the supply chain, and at the same time give to your customers products that they can perceive as safe, sustainable and natural. Thanks to innovation and advances in technology, today the beauty industry is able to produce products that provide customers with information that goes beyond what is required by law. This is thanks to a digital label applied on these products, which generally takes the form of QR codes, NFC or RFID tags. 

A standard QR code or NFC tag can create connection to digital experiences but is not sufficient to gain the traceability of product materials and supply chain or protection against counterfeits. Your products needs to become unique using a unique identifier, thereby unlocking the true power of a digital label.

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UNIQUE IDENTIFIER

End-to-end traceability consists in the application of a unique identifier on each cosmetic product. The unique identifier is recorded in multiple databases and is readable along the entire supply chain from different points.

There are multiple methods to apply a unique identifier to your product. It can be directly printed using various printing technologies such as inkjet, laser, thermal transfer, etc., onto different data carriers like QR codes, Datamatrix, or 1D codes. Alternatively, the identifier can be written onto RFID and NFC tags. The most suitable solution for your product is determined based on your specific requirements and product characteristics.

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THE SOLUTION

SEA Vision offers a comprehensive full-stack solution, leveraging an extensive experience in track and trace technology to drive your company to the next level. With our complete hardware and software solution, you gain the ability to monitor your products along the entire supply chain, from the production to the end-user, regardless of the sales path.

Yutrace autogenerates the unique identifier used to trace the product and stores it in a protected database.

Reworkapp and Pickapp manage reworking and picking operations in the warehouse and distribution centers.

Production and Distribution databases allow you to trace your products along the supply chain. The production database can’t be accessed from outside of your company so as to ensure maximum safety.
  
A dedicated brand web page retrieves the information from the distribution database and manages the control along the Supply chain. Our system can be tailored with specialized functionalities for distinct user roles (company agent, retailer, end-user), all focused on verifying post-marketing product authenticity.

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THE SOLUTION

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THE SOLUTION

1. Improved Product Quality

The SEA Vision end-to-end solution prioritizes customer safety. Through your brand’s webpage, you can transparently publish the list of all ingredients used, ensuring a deeper level of safety for your customers.

Our solution safeguards your brand against grey market activities and product counterfeiting: when customers scan products, we conduct an authenticity check. If the product is genuine, you gain valuable market insights into the sales channels used for purchase. If counterfeit, customers can directly contact you to initiate an investigation.

By implementing track and trace strategies, you safeguard both consumer health and your brand from recalls, warnings, and other issues commonly associated with fake products.

Our technology serves as a protection against parallel importation, providing visibility into your distribution chain and insights from business partners to combat unauthorized imports.

2. Enhances Brand Reputation

With a digital label, you can establish direct communication with your consumers and convey various messages about your products and company. You can demonstrate your company’s commitment to quality, safety, and sustainability, building trust with your customers.

This fosters customer loyalty to your brand, rather than just to individual products. Customers will be more inclined to purchase and continue purchasing your company’s products because they feel aligned with your mission.

3. Supply chain full visibility

Supply chain visibility provides a clear view of inventory, warehouses, and sales activities on individual countries. The goal of supply chain visibility is to obtain further information and reduce risks (delays, non-delivery, unsold,…) . By combining the information obtained from its different elements, the supply chain can be optimized to be as efficient as possible.

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THE ADVANTAGES OF CHOOSING SEA VISION

SEA Vision has extensive expertise in
end-to-end traceability solutions, earning the status of preferred supplier for 50% of the TOP10 Pharma companies globally, with over 1500 lines deployed worldwide.

Our solution is renowned for its proven reliability, ease of integration and scalability and capability of adapting to your unique production processes.
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SCAN THE CARTON

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